We can't stress enough how important it is to get the basics right when starting your public relations or promotional campaigns. It seems trite to be discussing things like spelling and layout for your promotional materials but it does matter!
PRESS RELEASE
Keep it short.
Get to the point in the first sentence!
Don't try smart comments - stick to the facts!
DON'T have any spelling errors
Use double spacing
Remember to put your contact number on there at the beginning and the end
Start with your main point, move to essential info and finish with background info
Don't make it any longer than 2 pages
SAMPLE:
CONTACT........ on ............
PRESS RELEASE – May 2006
AVERAGE WHITE BAND SET TO TOUR UK MAY/JUNE 2006
PRESS RELEASE – May 2006
AVERAGE WHITE BAND SET TO TOUR UK MAY/JUNE 2006
The funk and soul outfit, Average White Band have confirmed 13 concerts dates in the UK.
Flying in from dates in Dubai, they kick off the UK section of their World Tour at The Brewery Arts Centre, Kendal, working their way through four nights at London’s Jazz Café, finally culminating the British dates with a gig in Glenrothes, Scotland.
The 45 date World Tour, beginning in United Arab Emirates and ending in Seattle Washington, stretches from May to November 2006. The band plan to release their 18th album during this current tour. This will be a live CD and is scheduled for release Summer 2006.
With a career spanning 33 years Average White Band consider themselves ‘soul survivors’ with tracks featured in dozens of movies and adverts. Their distinctive sound has been sampled by music’s most prestigious hip-hop and rap artists including Public Enemy, Ice T and Janet Jackson.
They are currently enjoying a resurgence of interest in the soul and funk style that propelled them into the stratosphere of success to stand with such contemporaries such as Earth Wind and Fire, Gap Band, Tower of Power and Kool & the Gang.
UK TOUR DATES
20/5/06 Kendal Cumbria Brewery Arts Centre
21/5/06 Sheffield The Boardwalk
23/5/06 Cambridge The Junction
24/5/06 Norwich The Waterfront
25/5/06 Bristol Fleece
26/5/06 Exeter Phoenix
28/5/06 London Jazz Café
29/5/06 London Jazz Café
30/5/06 London Jazz Café
31/5/06 London Jazz Café
2/6/06 Edinburgh Liquid Room
3/6/06 Aberdeen Lemon Tree
4/6/06 Glenrothes Rothes Halls
CONTACT ................... on .........................
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