PLANNING - Be clear about your aims

So you're sending out all the press packs physically and/or virtually but you need to ask yourselves what you want to achieve.

Do you want to be signed by a label?
Are you simply promoting your CD?
Do you want to raise your profile?
Do you just ultimately want to sell more albums/tracks?

Who are you targeting

Your actions need to correspond to your aims and you need to think through your campaign in order for your to achieve your goals. Some strategic and creative thinking is called for in any successful PR campaign. Think about who you are targeting from the above list:-

- a Label
- Fans of your genre of music and beyond
- The public in general
- Your fans and potential fans via bricks & mortar stores and virtual downloading sites.

How can you get their attention

- gigs/plays on radio/word of mouth via MySpace etc./ reviews
- Get all info you can out there on your websites; on the networking sites.
- Think about a hook or promotion that gives your campaign extra appeal
- Search for the most suitable download sites for your music; work towards a favourable distribution deal for physical assets in stores.

The key to success is to follow a strategy towards your goals!