Wildly sending out samplers and press releases is a waste of your time, money and effort. If your sound and your genre is similar to a successful band/artist then look at where they are being featured with a view to following a similar path for yourselves.
- Note down what you sent
- The date you sent it
- Who your targeted
Make sure you get the right person before you even think about sending it anywhere.
EMAIL - Don't send Mp3 tracks by email unless you've pre-arranged with a journalist to do so. It clogs their inbox and makes them cranky! Send an invite to listen with a url.
POST - Some journalist still prefer to receive a physical asset in the form of a CD. Don't get their name wrong and don't pester incessantly for results. Follow- up, by all means but let the journalist know you plan to do this at least once.
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