Monday, October 23, 2006

PLANNING - Building your fanbase

Try to hold on to your contacts. If you have managed to reach a fan base then you have to start building this as much as you can.

Try and get a mailing list going. That way you can keep in touch with everyone and let them know if you're touring and have a new single/album.

Offer discounts to your mailing list subscribers. Think up a way of how your existing fanbase can get newcomers to sign up for an incentive but be careful about promising something you can't deliver. This will do you more harm than good.

Organise a competition.
Add a blog onto your website and update regularly.
Get your own "web team" together of people who will post up reviews on appropriate blogs & review sites.

We'll post up some sites to target soon....

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